Intangible Heritage: A Knowledge Platform for Preserving China's Cultural Legacy

A Digital Solution to Protect and Promote China's Intangible Cultural Heritage

China boasts a diverse range of Intangible Cultural Heritage (ICH), with 1,372 recognized elements and 42 listed on the UNESCO ICH List. However, the preservation and transmission of these cultural treasures face numerous challenges. Baidu Meux's innovative solution, known as Intangible Heritage, seeks to address these challenges by leveraging the power of technology.

Intangible Heritage is a unique platform that allows users to explore and engage with China's intangible cultural content in a variety of rich media forms. Through pictures, videos, and audio recordings, users can gain a deeper understanding of the diverse range of intangible cultural practices that make up China's heritage.

One of the key strengths of Intangible Heritage is its ability to create a "bridge of communication" between bearers and users. Through online registration and other interactive features, bearers can share their knowledge and experiences directly with users, fostering a sense of connection and understanding.

By building a comprehensive digital knowledge base, Intangible Heritage ensures the preservation and dissemination of valuable intangible cultural content. The platform showcases traditional skills, crafts, performing arts, and more, allowing users to appreciate the beauty and significance of these cultural practices.

Intangible Heritage is designed to be accessible to a wide range of users. The platform is adapted for PC and all devices on iOS and Android, ensuring that anyone with an internet connection can explore and learn about China's intangible cultural heritage.

Through its collaboration with the ICH Encyclopedia, China's Ministry of Culture, and UNESCO, Baidu Meux has created a platform that not only preserves and promotes China's intangible cultural heritage but also raises awareness and fosters a sense of appreciation among the general public.

Intangible Heritage has received widespread recognition for its innovative approach to cultural preservation. In 2022, it was awarded the Iron A' Design Award in the Cultural Heritage and Culture Industry Design category. This prestigious award recognizes the platform's well-designed, practical, and innovative features that contribute to the preservation and promotion of China's intangible cultural heritage.

With Intangible Heritage, Baidu Meux has successfully harnessed the power of technology to protect and celebrate China's rich cultural legacy. By providing a digital platform for knowledge sharing and appreciation, this innovative solution ensures that the country's intangible cultural heritage continues to thrive and inspire future generations.